Image courtesy of AIGA KC

On March 10, AIGA Kansas City hosted a lecture by New York based graphic designer and typographer, Stefan Sagmeister. Mr. Sagmeister is one of the most recognized living graphic designers and I’ve always been an admirer of his work and the way that he works with concepts to complete his projects. In his hour long talk, he touched on the work that he has been doing since he took his self-imposed sabbatical (the “year without clients”). He has set up his small design firm, Sagmeister, Inc., in a way that I think would be ideal for most designers. The firm breaks down work into 4 categories:

1. Design for music (i.e. the identity for Casa de Musica and also his long list of famous album covers.)
2. Socially responsible design (i.e. True Majority)
3. Corporate design (Zumtobel)
4. We are the authors (his most current typeographic work)

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